The Well and Wild
Project Overview:
The Well + Wild is a transformative platform dedicated to helping women reconnect with their authentic selves through personal growth, wellness, and intentional living. When the founder, Francesca, approached us, she needed a brand identity that reflected her creativity and mission to empower women while creating a space that felt warm, inviting, and inspiring.
BRANDING
Custom Brand Design
The goal was to design a digital home that resonated with their audience—women seeking clarity, balance, and purpose. Here's how we brought their vision to life:
Elevated Aesthetic: A calming and sophisticated visual style, featuring a natural color palette and curated imagery to evoke a sense of grounding and inspiration.
Engagement-Driven Features: Integrated calls-to-action, newsletter sign-ups, and a blog hub to encourage ongoing interaction with their community.
Brand Alignment: The design reflects The Well + Wild’s mission to inspire women to live more authentically and connect deeply with themselves and others.