Creating a Brand Identity for an Art Business - Rushton Art
When we first met Rushton, it was clear that her art isn’t just about creating beautiful pieces, it’s about bringing joy that transforms any space.
Located in Birmingham, Rushton is an amazingly talented self-taught artist. She draws inspiration from her surroundings and brings her unique creative vision to life using alcohol inks, acrylics, and resin. Her work is designed to bring happiness and warmth to homes across the country, with a focus on playful, timeless designs that reflect her vibrant personality and passion for art.
Rushton had a strong vision when she came to S co., she wanted her artwork to bring happiness and energy to homes, not just by hanging on the walls, but by lighting up entire rooms.
But what really stood out was her artistic process. Rushton’s journey with alcohol inks is like no other. These inks have a mind of their own, but after years of experimenting, she’s learned to harness their unpredictable nature. Every swirl of color is a dance between spontaneity and skill, and each piece is a reflection of that unique process.
This is exactly what we wanted to highlight. Here’s how we brought her vision to life…
Our designer, Clair, had a goal to capture the same joy and playfulness that Rushton puts into her art, and translate that into her brand. She chose colors that are both calming and inviting, mirroring her art’s ability to instantly draw you in. This brought a whimsical yet elevated feel to the design to help mimic her artwork. Clair incorporated a flower motif, symbolizing the transformation and therapeutic nature of her creative process, much like how flowers bloom and evolve.
And here’s where it all came together —
We handled the details of her client experience, allowing Rushton to focus on what she does best—creating beautiful art. From designing her logo and crafting her website, to custom art inserts for her pieces, we took care of it all. Rushton’s client experience now feels like an extension of her art—playful, joyful, and cohesive from start to finish. Her brand truly shines across every touchpoint, whether it’s through her social media presence, her beautifully designed website, or the moment a client receives their custom artwork. Every interaction feels intentional and uniquely her.
When clients order her pieces, they experience a seamless, artful journey that feels just as thoughtful as the artwork itself. Each step echoes her mission to bring joy, making every client feel part of something special.
